As some of you know my profession is fashion
merchandising. As part of my job and a fun requirement is to shop the market
for current trends. On Wednesday morning myself and my team took an over night
trip to Chicago, it's about a 2.5-3 hour drive from Madison. We left early
Wednesday morning getting us there just in time for the shops to open. We hit
up all the major retailers from Barney's to Zara on State Street, Michigan
Avenue as well as all the fun boutiques on Oak Street.
biggest take aways from my trip
print of the season: it's all about camo for men, women, and
kid's. I will even go as far as saying it is the new leopard for women! Or at
least it will be for my new fall wardrobe.
denim: continues to have a big focus with all retailers.
Tons of washes, fits and different styling options. Light washes are starting
to have a bigger presence while still offering a variety of washes in
distressed, non-distressed, colored, printed, flocking, color blocking, zippers
& mixing fabrications example: stretch denim and leather or faux leather.
Good news the skinny pant is NOT going away
anytime soon for all you skinny pant lovers like myself. Its continuing to grow
in the men's market as well as retailers are expanding their offering in for
kids. I did see more skinny stretch options across both
genders; they are advertising this benefit much better to the customer than in
previous seasons.
color: gray was the most prominent color out there,
especially from a neutral standpoint. We have seen this color become extremely
popular in home decorating. Gray has officially moved full force to the apparel
world.
footwear: wedges is a continuing trend from summer that is
moving its way into fall. Tall, medium, and booties are all still very popular
in all fabrications. I am definitely seeing pops of color either in trims or on
the inside of boots to give them that extra fun reason to buy.
a couple of fall must haves
After dinner I headed up town to stay at my b&b
for the night. I am lucky and have Adam's family that live downtown. Adam and
his son Lincoln were also in town visiting, it ended up being a perfect end to
a great day, I got to see the people I love the most.
LBall and I hanging out Thursday
morning before I went out to shop more stores.
He loves his new camo waffle I
got him from nordstrom tucker and tate.
As always thank you for reading,
I hope you enjoyed reading about my trip and current fashion trends.
xoxo
-e
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